Founded in 1886, Atlanta-headquartered Coca-Cola is the world's largest nonalcoholic beverage company, with a strong portfolio of 200 brands covering key categories including carbonated soft drinks, water, sports, energy, juice, and coffee. Together with bottlers and distribution partners,… The recorded KO quote is $96.44, up 0.80% in the reported session. Recorded market capitalization is $411.56B. StockMarketLoop’s market-position model reads 91.16%.
Source: StockMarketLoop cached market data (render-quotes-live). Observed . Automated summary by StockMarketLoop · Methodology and corrections.
A short squeeze can occur when a rising price or difficulty borrowing shares leads short sellers to buy shares to close positions, adding buying pressure. High short interest alone does not establish that a squeeze is imminent. SEC: short selling.
Options flow is reported options-trading activity. Volume counts trading activity; open interest counts contracts still open. A print alone may not establish whether a position is opening, closing or a hedge. Calls and puts do not by themselves prove trade direction or profitability. OCC/OIC: volume and open interest.
Founded in 1886, Atlanta-headquartered Coca-Cola is the world's largest nonalcoholic beverage company, with a strong portfolio of 200 brands covering key categories including carbonated soft drinks, water, sports, energy, juice, and coffee.
| Primary exchange (MIC) | XNYS |
|---|---|
| Listed since | 1924-09-26 |
| Market capitalization | $411.6 billion |
| Shares outstanding | 4,301,902,335 |
| Employees | 65,900 |
| Headquarters | ATLANTA, GA, US |
| Website | www.coca-colacompany.com |
KO has traded between $95.65 and $97.39 in the current session, a range of $1.74. The latest price of $96.25 sits in the middle of that range (34% of the way from low to high). It opened at $96.71, a gap up of 1.09% from the prior close of $95.67. The volume-weighted average price is $96.49, and the stock is trading below it. Traders often use VWAP as a gauge of whether buyers or sellers have had the better average entry today.
| Open | $96.71 |
|---|---|
| High | $97.39 |
| Low | $95.65 |
| Previous close | $95.67 |
| Volume | 14,759,938 |
| VWAP | $96.49 |
StockMarketLoop's Market Position model estimates how the shares traded between 2026-08-11 and 2026-11-09 were bought. Its estimate of the average cost basis is $91.39; at $96.25 the stock trades 5.3% above that level. About 91.2% of those shares are estimated to be held at a profit at the current price. A high figure means most recent buyers are in the green, which can mean fewer trapped holders overhead, and also more people with gains who might sell. The densest nearby clusters of cost basis sit around $92.79 (support) and $95.86 (resistance). Roughly 70% of the estimated cost basis lies between $87.38 and $95.14, and 90% between $86.15 and $96.37.
This is a model estimate built from price and volume history, not a record of actual positions.
Quote figures come from StockMarketLoop's market data feed and may be delayed; the timestamp in the summary above shows when they were observed. Company details come from public reference data. The cost-basis section is a statistical model, not a forecast. Nothing here is investment advice; see our financial disclaimer and editorial policy.