About lululemon athletica inc. (LULU)

Lululemon Athletica designs, distributes, and markets athletic apparel, footwear, and accessories for women, men, and girls. The company offers pants, shorts, tops, and jackets for both leisure and athletic activities such as yoga and running. Lululemon also sells fitness accessories, such as bags, yoga mats, and equipment.

LULU trading today

LULU has traded between $105.98 and $108.74 in the current session, a range of $2.76. The latest price of $106.28 sits near the bottom of that range (11% of the way from low to high). The volume-weighted average price is $107.19, and the stock is trading below it. Traders often use VWAP as a gauge of whether buyers or sellers have had the better average entry today.

Where LULU holders stand

StockMarketLoop's Market Position model estimates how the shares traded between 2026-08-13 and 2026-11-11 were bought. Its estimate of the average cost basis is $103.23; at $106.28 the stock trades 3.0% above that level. About 69.5% of those shares are estimated to be held at a profit at the current price. A majority in profit means most recent buyers are in the green: fewer trapped holders overhead, but also more people with gains who might sell. The densest nearby clusters of cost basis sit around $99.19 (support) and $109.98 (resistance). Roughly 70% of the estimated cost basis lies between $95.49 and $112.54, and 90% between $92.65 and $120.49.

This is a model estimate built from price and volume history, not a record of actual positions.

Latest LULU coverage

• $LULU Options Flow: $4.58M Bearish Risk Reversal Across $85–$180 Strikes Oct 27, 2026
  $4.58M moved through lululemon athletica inc. ($LULU) options on Tuesday in a 2-leg trade built around the $85 to $180 strikes. The legs lean bearish: the bought side…
• $LULU Archived Options Record: Dec 18 $300 Put Oct 23, 2026
  The archived LULU source record lists LULU Dec 18 $300 Put, 1,775 contracts and $35.61M in reported gross premium. Execution classification alone does not establish opening or closing…
• $LULU Archived Options Record: Dec 18 $300 Put Oct 22, 2026
  The archived LULU source record lists LULU Dec 18 $300 Put, 2,500 contracts and $49.53M in reported gross premium. Execution classification alone does not establish opening or closing…
• $LULU Archived Two-Leg Options Record: $105.00/$110.00 Oct 19, 2026
  The archived LULU source record lists Strangle (2 legs), 2,000 contracts and $3.15M in reported gross premium. Execution classification alone does not establish opening or closing status or…
• $LULU Archived Options Record: Dec 18 $300 Put Oct 13, 2026
  The archived LULU source record lists LULU Dec 18 $300 Put, 1,200 contracts and $24.66M in reported gross premium. Execution classification alone does not establish opening or closing…
• $LULU Archived Options Record: Jan 15, 2027 $155 Put Oct 8, 2026
  The archived LULU source record lists LULU Jan 15, 2027 $155 Put, 1,346 contracts and $8.42M in reported gross premium. Execution classification alone does not establish opening or…

How to read this page

Quote figures come from StockMarketLoop's market data feed and may be delayed; the timestamp in the summary above shows when they were observed. Company details come from public reference data. The cost-basis section is a statistical model, not a forecast. Nothing here is investment advice; see our financial disclaimer and editorial policy.